Title: Key Content and Learning Outcomes
Course: Study PrepProg Introduction to Business & Business English, Part 2 > Section: General

Read carefully about the key content and learning outcomes of the course here. This section presents the topics/themes/matters of the course and what you should know after completing the course.

Course contents:

Introduction to Business and Business English (part 2) is divided into  themes with the following content:

Entrepreneurship, 1 ECTS

- Concept of entrepreneur, entrepreneurial skills and activities, entrepreneurial ecosystem, business idea

Management and Leadership, 1 ECTS

- Concepts of management, leadership and coaching, management functions, managerial skills

Teamwork in Business, 1 ECTS

- Team and its key characteristics, types of teams, roles in teams, team leadership

Marketing, 1 ECTS

- Marketing thinking, Marketing function, Marketing Concept, the Marketing Mix elements, Target markets and segmentation.

Economics and Global Trade, 1 ECTS

- Basic concepts of demand and supply, business cycles, inflation, principles of international trade.

Learning objectives:

- Entrepreneurship:

1. Student knows the concepts of entrepreneur and entrepreneurial ecosystem
2. Student can describe entrepreneurial activities and evaluate their own entrepreneurial skills
3. Student understands the basic elements of a business idea

- Management and Leadership:

1. Student knows the basic concepts of management, leadership and coaching
2. Student recognizes key management functions
3. Student can evaluate their own managerial skills

- Teamwork in Business:
  - Student understands the significance of teamwork both in studies as well as in business life
  - Student recognizes different kinds of teams and roles in them
  - Student can explain the skills and behaviors needed in effective teamwork

- Marketing:
1) Student knows the basic concepts of marketing.
2) Student understands the basic marketing mix elements
3) Student is familiar with customer-oriented marketing thinking

- Economics and Global Trade
1) Student knows the basic economic concepts
2) Student understands the principles of international trade
3) Student is familiar with basic reciprocal effects of economics and international trade on business

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