Title: Course literature
Course: Study PrepProg Introduction to Business & Business English, Part 2 > Section: Marketing

Skripak, Stephen J. and Ron Poff (2020). Fundamentals of Business (Chapter 14 Marketing ja Ch. 15 Pricing strategy). This book is an open education resource intended to serve as a no-cost, primary text for undergraduate introductory business courses.
https://pressbooks.lib.vt.edu/fundamentalsofbusiness4e/

Additional literature:

Drummond, Graeme and Ensor 2005: Introduction to Marketing Concepts.
https://ebookcentral-proquest-com.ezp.oamk.fi:2047/lib/oamk-ebooks/reader.action?docID=269900&query=Drummond%2C+Graeme+and+Ensor%2C+John.+Introduction+to+Marketing+Concepts