Title: Course assignment (Marketing)_instructions and return here your Report
Course: Study PrepProg Introduction to Business & Business English, Part 2 > Section: Marketing

Course assignment: Marketing

On the basis of the course material (lectures etc.), we were discussing the so called Marketing Mix (4Ps – 7Ps):

4Ps: Product, Price, Place (distribution), Promotion (Marketing communication) and additional 3Ps: Process, People (personnel etc.), Physical Evidence (service environment).

For this course assignment, choose a company of your choice.

Then, choose a product that the company manufactures (selling, marketing).

It would be good if you are already familiar with the company and the product (as a consumer). It is also important that you can find enough information and practical examples for this assignment in order to analyze:

Then, apply the Marketing Mix to analyze how the company uses the elements in the Marketing Mix in their marketing of the product you chose.

Please go through in detail the Marketing Mix elements (4 Ps). Provide practical examples what the company does in each Marketing Mix element.

Create a word document on your findings (a report).
Remember to mention your name and School e-mail address.

Submit your report by Date at the latest to Moodle platform.

When saving your report in Moodle, use the format (name for saving):
Report_Your First Name, Your Family Name

For example, Report Valentyna Kravchenka

Thank you - kiitos!