Title: 1. Micro Content Creation: First Steps
Course: Producing Micro Content in a Team (Digivisio 2030) > Section: How to Create a Pedagogical Script?

When creating or designing micro-content or courses, it’s a good idea to start from the basics and consider the need for your course, the approach you plan to take, what people will learn from or benefit from your material, and what content already exists.

Working through the steps of the Need, Approach, Benefits, and Competition model can be a very useful starting activity before you produce a single piece of micro content!

Need
- What is your main topic?
- What is the need for this?
- Who are the main target groups?
- Can the target group be narrowed using some of the following factors: age, location, education, employment, hobbies, gender, and life situation?
- Are there any particular factors to consider?
Approach
- What are the most important things people will learn?
- How do you see the learning process?
- How is learning accomplished? Will you produce videos? Social media posts? Text? Podcasts? A combination?
- What are the different sections or themes of the micro-content?
- How do the individual bite-sized pieces of micro-content fit together?
- What is the workload of the participant?
- What is your expected workload? Are there any tools you will need to buy? Or people you should work with? What is your timeline?
Benefit
- How does your micro-content or course address the needs of the target group?
- What added value does micro-content provide compared to other materials or approaches?
- What are the main practical benefits for the learner?
- How can they use what they have learned?
Competition
- Conduct a short background check online with suitable keywords (2-3 pcs)
  - What kind of training is offered on the same topic?
  - What kind of free or paid websites are available on the same topic?;
  - What kind of free or paid videos are available on the same topic?
- Does it still make sense to produce the micro-content?